Content Sells Meetup Poland #1. Content and sales interconnection

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Przestrzeń from facebook, Koszykowa 61, Warsaw
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Od 6 lut 16:30 do 6 lut 21:30

Does content really affect sales? Is it possible to convert a user into a paying customer? What are the basic rules of creating high-quality content? Should we adapt content for each communication channel? Join us for the event where you can learn from the best digital marketing specialists!

Content Sells is a series of events held by E-Contenta, a programmatic platform for native advertising, and SAR Association, representing interests of more than 100 marketing agencies in Poland. Our goal is to create a huge community of digital marketers and share the best practices from content marketing cases:

  • learn about the benefits of content marketing for your business
  • borrow ideas that can improve your content marketing plan
  • meet new people while networking
  • enjoy the atmosphere of the community

Speakers from Abstra, Cheil, E-Contenta, Talent Media are going to explain the importance of developing content marketing strategy and tell why every company should focus on creating unique content for their audience

Date and Time: February, 6, 17:30

Location: Przestrzeń from facebook, Koszykowa 61, Warsaw

Admission is FREE




Agenda:

17.30 - 18.00 Welcome drink


18.00 - 18.15 introduction // Paweł Tyszkiewicz, Managing Director SAR

   

18.15 - 18.35 Content video production. Why is it worth to include Youtube channel in content marketing strategy // Marek Myślicki - Branded Content & Sales Director, Abstra 

   


18.35 - 18.55 Data Driven Retail Marketing Solution. Case study Samsung // 

Marcin Plassowski - Head of Innovations and Data Driven Marketing in Cheil Poland

   

18.55 - 19.15 10 tips to make your native advertising campaign extremely successful //Zoya Andreeva - CEO & Co-founder of E-Content

  

19.15 - 19.35 Professional influencer and video marketing - 4 most effective campaign types // Kamil Bolek - CMO in Talent Media

   


19.55 - Networking&Fun

Meetup on Facebook: Meetup on Facebook: https://www.facebook.com/events/177732706944157/

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About the organizers:

E-CONTENTA — E-Contenta is a unique company that combines high-quality IT expertise with deep knowledge about the advertising market. E-Contenta is an AI-driven platform that helps brands to distribute their editorials in the format of native advertising. Founded in 2016, the company has worked directly with brands like SEMrush, Beeline, Whiskas, Pedigree, PepsiCo as well as through a partnership with media buying agencies like MGroup, Publicis, Dentsu, OMD. E-Contenta helps clients make their corporate media and blogs an integral part of their brand communication and improve measurable content engagement metrics: pages per session, time spent on a blog, subscription rate and others.

SAR — Association of Marketing Communication. Founded in 1997, the association unites 128 companies that are engaged in marketing communications. It includes full cycle agencies, media centers, creative and digital companies. SAR's is to facilitate the exchange of information and cooperation between members of the Association, representing their interests in the external environment, as well as strengthening the dialogue of all participants of the marketing communication industry in Poland.

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